We've spent much of our lives helping operating managers develop great strategy that raises profits and growth. In doing this we've often wanted simple and cheap reference materials --- a good book or a software program. We couldn't find them. So we've provided them ourselves.

We write for practical managers --- those running business units or divisions, and entrepreneurs. --- to strip away the mysteries from strategy and explain in plain language how a successful business strategy can be developed.

Ours is a powerful method. Common sense and people-oriented, yet also rooted in numbers to raise the bottom line.  The approach here can liberate executives --- developing a profitable strategy can be easy and fun as well as hugely rewarding.